Video content has been growing in popularity for a long time, as we see YouTubers making millions of dollars from their channels. Social video, however, is now becoming the norm. This week’s Weekly Bias explores the latest in the social video takeover.
We mentioned a few weeks ago that Snapchat has rebranded to simply, Snap, Inc. and is referring to themselves as a camera company. Attempting to go the way of Netflix, Snap, Inc. is preparing to launch original TV programs, while also hoping to be seen as a news outlet. It appears Snap tested this back in August when they partnered with NBC for exclusive episodes of shows like, “The Voice” & “The Tonight Show with Jimmy Fallon”. Read more about the evolution of Snap, Inc. in this article from Business Insider.
First, Instagram gave us an additional 45 seconds of video for our sharing pleasure, then they introduced Instagram Stories in order to stay competitive against the aforementioned Snap, Inc. Now it seems Instagram may be taking a note from the pages of it’s parent company, Facebook, by introducing live video. A Russian Instagram user noticed a “live” button in his Instagram Stories recently, but couldn’t access the feature. Instagram has declined to talk about this, giving us the impression that they may be testing out what could become a brand new feature. See the screenshots and read more in this article from Mashable.
Virtual reality as the norm could be in the not-too-distant future, particularly thanks to Facebook and its developers. Two years ago, Facebook bought Oculus, the company who created a virtual reality headset, and has since spent time and money working to develop this technology to make it more mainstream. Facebook hopes to allow brands to create full VR websites, which will allow consumers to become fully immersed in a virtual shopping experience. Read more about this game-changing technology on Insights.
Twitter announced it’s Q3 earnings at the same time it announced significant layoffs within the company. It should come as no surprise, then, that Twitter is letting go of it’s short-form video brand, Vine. With all the advancements in video from other social media platforms like Instagram and Facebook, apparently there just isn’t room for everyone. Vines will still exist, but the brand itself is phasing out, according to Twitter, in the coming months. Read more about the upcoming death of the app that started the short-form video craze on Gizmodo.