The Weekly Bias: Holiday Influencer Marketing

Kirsten Thompson

Sr. Content Creator
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The holiday are quickly approaching (10 Mondays until Christmas!) which means brands and influencers alike are preparing for the holiday season with content and promotions that will attract their target audience. This week’s Weekly Bias will help you gear up for Black Friday and beyond with influencer marketing.

Thinking Outside the Blog

Holiday marketing goes far beyond a blog post. Influencers can create valuable and highly shareable holiday content using Instagram, YouTube, and Pinterest. After all, Pinterest is now used regularly for shopping as well as searching. Convince & Convert breaks it down in this post.

The Presidential Election Can Teach Us How to Market the Holidays

The presidential election is upon us, and there is much to be learned from the media strategies used in this election season. Marketers are facing Q4 consumer spending of $655 billion, and influencer marketing can help brands do more with their advertising spend. This article by Rhythm One shares more media strategies learned from this year’s election.

Video Content Is An Effective Holiday Marketing Strategy

Video is an extremely popular media format, as we’ve seen with the advent of Periscope, Snapchat, and now, Facebook Live and Instagram Stories. It should come as no surprise that video content is also useful for holiday marketing. This webinar replay from Marketing Bitz break down key fundamentals to successful holiday marketing using video. 

Don’t Forget Email Marketing

Email marketing allows brands to hyper-target their audience and strategically promote during the holiday season. What brands promote via email is only half of the game, however. It’s also important to know when to promote different types of holiday content. This infographic from Social Media Today showcases a holiday email calendar to get your brand through the new year.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.