The Role of Influencers in Shopper Marketing [White Paper]

Colleen Vaughan

influencer marketing
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Each month, brands are spending over $255 million on influencer marketing on Instagram alone. That’s a pretty penny. The marketing channel saw a massive increase in Google searches last year, as brands, retailers and agencies wanted to know what this type of marketing could for them.

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The versatility of influencer marketing is huge. There’s a type of influencer and a type of content for just about any category. Particularly with shopper marketing, you might be surprised to find how many roles influencers can play. That’s where our new mini white paper, The Role of Influencers in Shopper Marketing, comes in.

In this new snack-size white paper, you’ll discover how social influencers can solve your most common shopper marketing challenges, including:

  • New product launches
  • Creating new usage occasions
  • Extending the life of in-store demos
  • Saving de-listed items
  • Attracting new audiences
  • And more!

Get your copy of The Role of Influencers in Shopper Marketing for free now!

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The Role of Influencers in Shopper Marketing is a free mini white paper from Collective Bias. Download your copy today & improve your influencer marketing strategy.
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