One blog post can only go so far, and once it’s been published, what now? What happens to that post after it goes live aside from informing those that seek it out? Repurposing quality content is a fantastic way to keep using the information you worked hard to gather!
Particularly when dealing with influencer content, brands can encourage influencers to repurpose this content in various ways, extending the reach of their original campaign.
Here are 5 ways to repurpose a blog post to bring in more traffic and garner new interest.
If a post was a numbered post that listed “10 Ways To Pamper Your Pooch”, pull apart each number and make it it’s own individual post. This way, the post is giving readers a little bit more information, while also using what was already written.
Updating photos is a great way to bring in readers that enjoy some good eye candy. If it’s a recipe post and the blogger’s photography skills have improved, the photos can be re-shot for more pinnable images. Bright, well-lit photos seem to work best and are the most eye-catching.
Did your influencer write a stellar blog post, but are now delving into the world of YouTube? Talk it out! Switching the platform of delivery is a great way to re-share content without boring the audience or losing followers.
Did your influencer write an amazing piece on how to transform their living room for under $100? Have them write a follow up that talks about additional ways to save or other rooms to make over. Using this method for already popular posts is a fantastic way to capitalize on reader interest and keep them coming back for more.
This method is especially great for numbered posts, such as “50 Ways To Spoil Your Dog This Summer”. Taking each individual method and using it for a tweet or Facebook post, alongside a bright photo, is an easy way to use what an influencer already has for an audience who might not have seen it yet.
Whether you seek new followers or a boost in traffic, repurposing content is a great vehicle to get you there. You’ve worked hard to gather that information, so use it to your advantage!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.