Social Fabric is the influencer network of Collective Bias, and they go above and beyond to ensure that influencers are provided with ample learning opportunities to help improve their blog, ultimately resulting in better content for the brands with which they partner.
One such learning opportunity is SoFabU on the Road, an in-person one-day conference that is an extension of the online education found on SoFabU. SoFabU on the Road recently hosted their second event of the year, this time visiting Chicago, Illinois, and the Westin in downtown Chicago proved to be the perfect venue.
SoFabU hosted three speakers for the Chicago event. Becca Ludlum shared Pinterest Best Practices, as Pinterest proves to be a huge traffic-driver for bloggers. Becca provided actionable tips to help improve Pinterest profiles, and shared how to encourage more click-throughs from Pinterest to blog posts. She provided bloggers with information about rich pins, and helped them set up a manageable pin and repin strategy.
Megan Tenney outlined the Anatomy of a Perfect Post, helping bloggers ensure they include everything they need to make each blog post successful and valuable for their readers. There is so much to remember for each blog post, and Megan’s tips helped bloggers learn how to more effectively engage with their readers, take top-notch photos, include all the right SEO components, and promote on social media.
Kirsten Thompson shared email marketing strategies, sharing first why an email list is so vital to the success and readership of blogs, then providing steps to help influencers organically grow their email list and actively engage with their subscribers. Email continues to be one of the most reliable means of communication with blog readers, and when used strategically, can also give influencers yet another outlet for brands to connect with their target audience.
SoFabU on the Road in Chicago was a huge success, but don’t take our word for it. Here is what some of the attendees had to say:
“SoFab U on the Road is an excellent resource for all bloggers, especially those just getting started – great workshops that give you the tools to take your blog and social media marketing to the next level. You will be warmly welcomed by the group and make great connections.” – Cydney Walton, The Beautyist
“SoFabUOTR in Chicago was amazing! We learned a lot, laughed a lot and met great people. We went home motivated and inspired. It really felt like you guys cared about the bloggers who write for you!”
“I would tell a friend that SFUTOUR is worth every penny you will learn valuable information that you can use right away! The strategies that were taught are definitely useful for any blog size!” Michelle Thames http://www.happilyevernatural.
“I love the hands-on, actionable education and the opportunity to hang out with SoFab representatives, too.”