SoFabU on the Road Demonstrates the Importance of Targeted Email Marketing

Kirsten Thompson

Sr. Content Creator
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When influencers work with brands to create sponsored content, email marketing is often overlooked as one of the ways to market this content. However, email marketing has a much higher chance of getting your message in front of a targeted audience than social media.

MailMunch recently provided an easy-to-understand breakdown of the reach of social media, primarily Facebook and Twitter, compared to the reach of email marketing. It looks like this:

If you have 2,000 email subscribers, 2,000 Facebook fans and 2,000 followers on Twitter, this is the average reach of an organic post on each platform:

  • 435 people will open your email
  • 120 Facebook fans will see your message
  • 40 Twitter followers will see your message

Kirsten Thompson of Sweet Tea, LLC is an email marketing expert and veteran blogger. At SoFabU on the Road in Chicago, Kirsten will show influencers how to effectively create an email marketing strategy to help them organically fill their list with their target audience, while delivering valuable content to their subscribers. They will also learn how to use social media in conjunction with email for even better exposure.

It’s a no-brainer: email should definitely be part of the marketing efforts for sponsored influencer campaigns. Brands get a higher percentage of their target audience seeing their content, which directly affects the number of shares this content receives across all other social platforms.

SoFabU on the Road is coming to Chicago on Saturday, July 9, 2016. For details and tickets, and more information about future dates and cities, be sure to visit SoFabU on the Road online, and on Facebook, Twitter, and Instagram.

Interested in learning more about modern marketing metrics? Click here to download our How to Leverage Social Shoppers to Tell Stories That Matter Whitepaper.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.