SoFabU on the Road Shows Influencers How to Write the Perfect Post

Kirsten Thompson

Sr. Content Creator
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Not all blog posts are created equal. Those that are well-written and incorporate all of the right elements have more opportunity to be seen and shared.

Gone are the days when bloggers could simply write a great post, share it on Facebook, and sit back and enjoy traffic, comments and shares. Bloggers now wear many hats – photographer, editor, social media manager, marketing manager, community manager, and so on. There is a lot to remember when it comes to crafting the perfect blog post, particularly when that blog post is meant to reach a brand’s target audience and help promote a product.

Megan Tenney of Shaping Up To Be A Mom knows all of the elements of a great, share-worthy blog post, and at SoFabU on the Road in Chicago, she’ll share that knowledge with influencers. Why is it so important to know all the pieces of a great blog post?

  • Content with relevant images gets 94% more views than content without relevant images. (Source)
  • 93% of online experiences begin with a search engine, making SEO vital to being found on the internet (source)
  • Traffic can vary by as much as 500% based on the headline. (source)
  • Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (source)
  • A report by Technorati found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). (source)

Not only will learning how to craft the perfect blog post improve overall blogging, but influencers working with brands will have a better opportunity to help the brand meet its campaign goals through quality content and social media sharing.

SoFabU on the Road is coming to Chicago on Saturday, July 9, 2016. For details and tickets, and more information about future dates and cities, be sure to visit SoFabU on the Road online, and on Facebook, Twitter, and Instagram.

Interested in learning more about modern marketing metrics? Click here to download our How to Leverage Social Shoppers to Tell Stories That Matter Whitepaper.

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Share on LinkedInTweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Email this to someonePrint this page

Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.