Social Fabric Brings Education to Influencers

May 26, 2016

Kirsten Thompson

Sr. Content Creator
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Social Fabric, the influencer network of Collective Bias, goes above and beyond to ensure that influencers are provided with ample learning opportunities to help improve their blog, ultimately resulting in better content for the brands with which they partner.

One such learning opportunity is SoFabU on the Road, an in-person one-day conference that is an extension of the online education found on SoFabU. SoFabU on the Road recently hosted an event in Brooklyn, New York, and the beautiful Brooklyn Historical Society was the perfect backdrop for this value-packed day.

SoFabU hosted three speakers for the Brooklyn event. Alea Milham provided insight into SEO and social media to help bloggers increase their online presence and further monetize their blogs. Her tips will help bloggers grow their blog traffic by utilizing keywords and SEO strategies.

Nate Engels demonstrated stop-motion video techniques, providing influencers the opportunity to try his techniques hands-on, including video editing. With YouTube consistently ranking as one of the top search engines, and the popularity of video on social media platforms like Facebook, Nate’s tips will help bloggers reach their target readership in a new way, and have more ways to connect brands with their consumer base with engaging video content.

Kirsten Thompson shared email marketing strategies, sharing first why an email list is so vital to the success and readership of blogs, then providing steps to help influencers organically grow their email list and actively engage with their subscribers. Email continues to be one of the most reliable means of communication with blog readers, and when used strategically, can also give influencers yet another outlet for brands to connect with their target audience.

SoFabU on the Road in Brooklyn was a huge success, but don’t take our word for it. Here is what some of the attendees had to say:

“SFUOTR is my first conference – it’s so amazing to connect with other people who understand the lingo and can bounce ideas off of! I came home and was able to implement several things to boost my blogging routine with real results. Worth every penny to invest in a day with the SFUOTR team!” – Kelly, Mostly Handmade Mom

“I had a great time and learned so much at SFUOTR! I loved that it was close to home and affordable. Great conference and educational value!” – Jenn, Ever After In The Woods

“If you feel stuck and want to learn something new than SFUOTR is something you should invest in.” – Babita, Babs Projects

SoFabU goes on the road for three more events in 2016, hitting Chicago, Dallas, and Los Angeles. For details & registration information, visit SoFabU on the Road. Connect on Twitter, Facebook, and Instagram.
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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. In 2014, she rebranded from One Tough Mother to Sweet Tea & Saving Grace, and began creating valuable tools for other bloggers, based on knowledge gained through her own blogging journey.