Racing to Influence In-Store Purchases

April 6, 2016
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A smart shopper is a well-advised shopper, and today’s hyper-connected shoppers are looking online for product information and inspiration. With millions of pieces of content just a click away, which types of content and online platforms actually influence shoppers to make a purchase? After surveying 14,000 online users, the answers are in. Start your engines, marketers: partnering with non-celebrity influencers on Facebook, YouTube and blogs is key to influencing your shoppers, particularly millennials and males. To see the full results of our survey, check out the infographic below.

Racing To Influence Infographic In-Store Purchases by Collective Bias

60% of consumers have taken blog or social media posts into consideration while shopping. Click To Tweet 70% of millennials prefer non-celebrity product endorsements over traditional celebrities. Click To Tweet
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