Sweet Success of Pairing Sweets and Content

November 17, 2015
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Infographics by Blake Reynolds

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Stellar news for brands and retailers: sweets purchases during the week of a national holiday are also steadily growing. In fact, 17.9% of all candy sales for last year occurred during the top five weeks. What were these top five sales weeks, you ask?

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How can brands and retailers increase holiday-specific sweets sales even more?

Cater to your audience and don’t forget the smaller holidays where people will be on the lookout for sweets to pair with their celebrations. The most personal way to cater to your consumers is through social influencers. In fact, 74% of consumers rely on social media to inform their purchasing decisions, according to Nielsen. Check out these incredible Food Network-worthy recipes made by Social Fabric influencers using their favorite sweets for their most personal moments.

For Purim, a Jewish holiday, Michelle at Delicate Construction took a traditional treat called Hamantaschen and added… M&M’s Crispy!

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As a fun, all-American treat, Dana at This Silly Girl’s Life whipped up Twix Bites Whoopie Pies for Memorial Day!

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When turkey time trots around, why not add a dash of sweetness? Alexa at He & I crafted some incredible looking Thanksgiving OREO balls.

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