Pinterest can be a really important and valuable social network for bloggers and brands. However, the uses are so different than other social networks like Facebook and Twitter, that it can be difficult to master. In our infographic, we’ve outlined the basics that you need to know to get started and up your game on Pinterest.
One of the main keys to succeeding on Pinterest is recognizing that its main purpose isn’t a newsfeed, like Facebook. Think of it as a search engine. While the feed of people users follow is important, making sure you have the right keywords to show up in search, and you have a commanding visual presence in the search results are more important. Your visual presence is equally important in the newsfeed as well. So think vertical images, not horizontal. Make your images 600 or 735 pixels wide, and make them long. The longer the image, the longer it shows on the page as someone is scrolling down! That means people have more opportunity to really pay attention to your content.
When it comes to the content of your image, infographics, like this one, perform well. But really anything unique and eye-catching for the user will do well. Overly branded or self-promotional content is easily ignored. Pinterest eschewed all ads for a long time for a reason – we program our brains to ignore them. Don’t be your own worst enemy by simply placing graphic ads as pins on Pinterest.
Your pins should be useful and should link somewhere. Resist the temptation to simply place pretty pictures on a board.
Finally – be a part of the community. Find interesting things that are in your niche, or relevant to your brand and repin them to your brand’s own interest boards. People take note if a major brand repins their stuff, and will often promote your brand for you as they thank you publicly. Work with influencers and shared board communities who will reshare your content, as your reshare theirs. Above all – keep the user’s interests in mind. Is your content interesting, and does it tell a story that people will care about? It’s rare that a brand produces the kind of rabid fandom necessary for a board all about the brand to work. Create boards with shared interests. For instance, if your company makes baby diapers, a board dedicated to parenting hacks, baby room decor, or even Mom & Dad date night ideas could really work for your audience. You don’t even have to produce the content, just repin it from other influencers!
Infographic by Brandon Lyon