Guide to An Effective Blog Marketing Plan, Part 1

Written by Heather Buen This is Part 1 of a Two-Part Series. Check back for Part 2 about determining your goals and creating a social media content calendar! Do you have a marketing plan for your blog? Do you schedule out your social media posts in advance? When I started blogging over at Dallas Single…

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The Battle of Mobile Payments

Look around you. Whether in the office, at a Starbucks, or somewhere else, there are more than likely people around you with their hands and faces glued to a mobile device. You may be even reading this from your mobile device. With the massive adoption of mobile devices worldwide has come a slew of companies,…

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Should You Allow Comments On Your Blog?

Written by Dan Anderson For years, reader comments have been a staple of personal blogs and news websites. Whenever I read a controversial article, I always scroll down to the reader comments to see how others have weighed in. Sometimes the reader feedback enhances a story by adding a contrasting viewpoint, correcting inaccuracies, or by…

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Social Media Preferences for U.S. Hispanics

Written by Tanya Salcido  When it comes to adoption of mobile, social media and online usage for shopping, Hispanic consumers take the lead. The Pew Research Center’s Internet Project shared that 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall. Various demographics may use social media networks…

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Are You Using Instagram Effectively?

Written by Kait Sawyer Hanson  If you think Instagram is just a fun platform for sharing pictures of your kids (or fur kids!) and what you had for dinner, think again! Instagram is a great marketing tool that can be used to turn fans into customers and generate business leads. Turn your feed into an…

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Prepare For The Future: Start A Blog

The world runs on efficient communication. Digital media platforms proliferate at work (e-mail, productivity software, instant messengers) and at home (text messaging and social media) so we talk to each other less often in favor of writing, chatting, illustrating and reporting. Coca-Cola realized this in December 2014 and promptly removed its corporate voicemail system. Why…

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5 Ways to Set Yourself Up for Luck with Blogging

Written by Erika Sevigny  Behind most successful blogs are creative people that like to get things done and have a vision for the future. They’re hard workers, exemplary planners and total go-getters. If you talk to great bloggers with well-developed, loyal followings, many of them will admit that yes, they planned and worked hard for…

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Goodbye Google+, Hello Photos and Streams

In May of last year, I wrote a strikingly accurate prognostication on the future of Google+, and exactly where it will play in the social space.  Last week, Google decided I was right all along, and did just that. To catch you up, Google recently announced that it was officially splitting Google+ into essentially 3…

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Is Social Media for Everyone?

Written by Jacqueline Woven  It seems like everything is targeted towards our kids these days. You can’t walk into a major retailer without seeing the latest toy or movie tie-in right at their eye level and if they watch any TV, the commercials know their sweet spot. What about social media? Is there an age…

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10 Ways to Repurpose Your Most Brilliant Blog Posts

Written by Erika Sevigny  Over the course of a blog’s life and a blogger’s career, they will create hundreds and sometimes even thousands of posts. Some of them will be relevant and interesting for a day or two but others will become absolute rockstars for the blog, generating a great response from readers, resulting in…

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