The Weekly Bias: Google’s Mobile Search, Twitter’s DM’s and FB’s News Feed

Perhaps the biggest news for the week is that a Full House spinoff is definitely happening. If that doesn’t interest you, then here are a few topics that may. We’d love to know what you found important in the social news in the comments below. Google boosts ranks of mobile-friendly pages on mobile search With…

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The Multicultural Diversity of Motherhood

Several predictions have been made that whites will no longer be the majority in the U.S. by 2043. However, EthniFacts research based on factors such as mixed-race families shows that the tides changed back in August 2014. American families are becoming increasingly interethnic which means culture is more fluid than ever before. What does this…

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Have a SoFab Mother’s Day!

I’ll never forget my first Mother’s Day! My daughter was 5 months old, so she was too young to make me something, but it was a terrific day filled with family fun that I won’t forget! As my daughter got older and two more daughters joined the family, I have gotten some beautiful hand made…

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Is Your Blog Ready for Google’s Mobile Mandate?

Written by Erika Sevigny  On April 21st, 2015, Google will roll out one of their largest, most impactful algorithm updates targeting mobile search results. The update is designed to favor sites that have taken the time, money and effort to create an impeccable mobile experience for users and reward them with preferential organic search rankings…

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The Weekly Bias: Time-saving Updates and Creepy Ad Targeting

Keeping up with all the social and digital news is like keeping up with the Kardashians…you can’t. Well, the latter is definitely easier if you’re an avid fan. This series won’t be as entertaining, but it’ll definitely give you a few topics to discuss at dinner to sound smart. We’d love to know what you…

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Search on Steroids: Use Google Alerts to Tighten Your Brand

Written by Jacqueline Wolven  As a blogger, you need all the tools you can get to stay ahead and one of the strongest (yet, oldest) tools is Google Alerts. They give you the power to stay aware of the brands you are working with, the brands you are targeting, your own name, your kids, and…

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You Get Social. But Does Your C-Suite? [Ebook Download]

Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott…

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Spring Cleaning: Audit Your Blog

A visitor’s initial perception of your blog determines whether they stay or leave, and what they think of your brand. What does your blog look like to a first time visitor? Are you providing them a reason to stay? What does your blog say about you and your mission? These are questions a blogger should…

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What Does Snapchat Mean For Your Brand?

Written by Sam Freeze Since its inception in September of 2011, Snapchat has garnered more than 200 million users along with a fair share of criticism and media attention. Starting as a simple picture messaging app, Snapchat has expanded to cash sending capabilities, video chatting, and with the recent addition of “Discover,” the ability to…

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Finding Balance Between Online Privacy and Authenticity

Written by Kait Sawyer Hanson When you first start blogging, it’s easy to enter into the land of over-sharing. It’s fun to tell what seems like “your own corner of the internet” everything that’s going on in your life, what you’re cooking and where you’re going on vacation. The reality is that sometimes the internet…

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