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5 Insights for Reaching Hispanic Consumers in 2016-01

5 Insights for Reaching Hispanic Consumers in 2016

This article by Collective Bias SVP, Marketing & Content, Holly Pavlika, originally appeared on MediaPost. There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanic consumers in 2016, below are five important thoughts to keep in mind from notable industry experts. Sponsor brands…

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How Influencers Can Incorporate Your Product Into a Holiday

It’s a common theme in every blogger’s inbox: product reviews to match fill-in-the-blank holiday. While bloggers appreciate the effort to link seasonal posts to reviews of your product, what they value even more is a creative relationship with a brand that allows them to personalize content for the maximum benefit of their audience. Be Authentic…

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Elevating Your Blog Images

It’s true what they say — we are visual people! More times than not, including a photo with your blog post or article is going to attract more eyes, more traffic, more pins and, hopefully, more revenue. So, what makes an image draw in readers? Use these 5 tips to take your image game to…

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5 Tips for a Big Game Social Media Touchdown

This article by Collective Bias Co-Founder/CCO, Amy Callahan, originally appeared on Huffington Post. More than any other day of the year, marketers eagerly await for one – the Big Game. With last year’s Big Game drawing nearly 115 million viewers per minute, marketers should not be sitting on the sidelines during the game. When thinking…

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Power of Emotion: Reach Valentine’s Day Shoppers with Influencer Content

What started as a day dedicated to showing love for one another, Valentine’s Day has evolved into an extremely profitable day for retailers. A whopping $18.6 billion dollars in spending will be reached due to the holiday. Whether you’re for or against Valentine’s Day, it’s no doubt that retailers, florists, and chocolatiers alike benefit from…

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4 Trends for Grocery Marketers

This article by Collective Bias CEO, Bill Sussman, originally appeared on Progressive Grocer. The world of grocery is constantly affected by everything from societal changes, consumer food preferences and even how consumers shop. With 2015 coming to a close, here are four emerging trends grocery marketers should be aware of in the new year. Trend…

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Forget Impressions: How Marketers Can Rethink Their Social Marketing Metrics

This article by Brad Lawless originally appeared on CMO. We all know that social media evolves more rapidly than any other channel. But the measurement of social media has failed to keep pace with the production of social media content. The impression, first deemed a meaningful metric, has proved insufficient in the measurement of social…

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Millennials Reign Supreme Over Store Aisles

Millennials have been the talk of the marketing world for years now, thanks to their $1 trillion in spending power, according to Boston Consulting Group. They are an entirely unique demographic, particularly when it comes to their shopping wants and needs. According to an article by AdWeek, Millennials: *value a richer shopping experience *turn to…

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5 Ways To Beat Writer’s Block

There is nothing worse, to me, than sitting down to my computer with a pending deadline, only to come up short in the creativity department. As a full time writer, it happens to me more than I care to admit. Thankfully, by focusing on something other than the task at hand, I’m able to overcome…

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Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

This article by Bill Sussman, Collective Bias SVP CEO, originally appeared on Entrepreneur. Brand influencers, ambassadors and advocates are everywhere these days. Think of bloggers, social media mavens and celebrities active in both of those two activities. Apparently these efforts work: A recent study by Schlesinger Associates showed that 81 percent of companies that had…

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