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Top 5 Tips To Know About Working With Influencers

Written by Annette McCormick and Bailey Carroll  Influencers are an important aspect of most brand campaigns. Working at Collective Bias for several years combined, we learned a lot of important lessons on how not to appear in an infamous “companies we hate to work with” lists. When it comes to working with influencers, it’s not…

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Social Media as a Second Career Path for Moms

From blogging to managing social channels for companies to working directly for a social media networking company, a trend of late has lead stay-at-home moms to their second careers in life. As a former educator, teaching at the elementary and middle school levels for eight years, I never thought I would one day be a…

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New Philosophy on Purposeful Blog Design

Good blog design is about conversion of readers toward your goal(s). Once a blogger recognizes this, the design elements are created with purpose and intent. Having a goal is crucial to creating the type of experience you want for your readers. It is also central to monetizing. This new philosophy leads to purposeful blog design.…

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Test Marketing Campaigns with Paid Social Media

Written by Heather Buen  Are you trying to gain the attention of a company or brand on social media? Would you like to create a working relationship that involves paid advertising or services? Would you like to transition from just a blogger or content developer to a marketing partner? You can do all of this…

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5 IFTTT Recipes to Increase Productivity

Written by Tanya Salcido  If you’ve found yourself forgetting to check off tasks, spending too much time organizing a spreadsheet or not sharing your latest WordPress post, it’s time to automate your daily work process. Handy online services, such as IFTTT (If This Then That), can help you work smarter and make you a productive…

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Why Brands Should Utilize “Dad Bloggers”

Written by Dan Anderson If you watched the Big Game, it was hard to miss the emphasis on dads in this year’s commercials. Dove Men+Care, Toyota, and Nissan were the standout examples of how brands are increasingly targeting fathers. Why the shift? When the economy took a downturn, the number of men staying at home…

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Social Media is Redefining Loyalty [Whitepaper]

Brand loyalty has dropped for the third year in a row, as reported in a study by Deloitte. Loyalty is what brands strive for – customers who continue to buy your brand again and again. So why is this type of loyalty slipping and how can brands retrieve what they once had? Consumers are busy.…

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Twitter Parties: Behind-the-Scenes

Twitter Parties are a really fun way to have a conversation online and win cool prizes. There are a lot of companies and online influencers that run these parties in a lot of different ways.  At Collective Bias, we consider our SoFabChats party participants a part of our social community and strive to provide both…

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Is Your Content Designed To Be Social?

With the massive amounts of content being created every minute and the changes in algorithms, it’s increasingly harder to get the engagement one used to get in the early days of social.  That is unless you have spectacular content. I happen to think influencers are particularly genius at this. They look at what they create…

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Snap Judgement: Snapchat Discover

Snapchat isn’t just for embarrassing selfies and leaked nudes anymore. With their launch of the new Discover component, users can access sponsored posts in a new and interactive way. For those unfamiliar with Snapchat, it is a photo messaging app that has become wildly popular, particularly amongst millennials. Features allow users to send images and…

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