3 Shopper Social Media™ Strategies for Brands

Stories grab our attention. They create relevance. They move us to action. Stories are what influencers tell, and we trust them, because they are people like us (rather than brands). The rise of influencer marketing has put the power back into the shopper’s hands. It is the new form of advertising and it helps brands…

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Instagram’s New Advertising Platform Unleashed with Action Buttons and Targeted Ads

Have you noticed a lot more images populating in your Instagram feed from brands, retailers, and accounts that you don’t follow? If so, you’re not alone. Instagram has been testing sponsored content for over a year and a half with select advertisers, but earlier this month the social media network announced that their Ad platform…

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How Website Usability Improves Search Rankings

  Website usability is considered a top ranking factor with most major search engines, but it goes much deeper than that. Here, we’ll scratch the surface of website usability and why it’s important for your search engine ranking results. A visitor’s experience is the most important factor. The actions the user takes will tell search…

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The Weekly Bias: Yet Another Stand-Alone Facebook App

Written by Rachel Majors A news week where Donald Trump announces that he’s running for president with the line, “I’m really rich” can get pretty interesting. If you’re trying to ignore that news, we have the latest in social media for you. Let us know what you think in the comments below. Pinterest adds new…

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Ideas to Make July 4th Sparkle

As July 4th approaches, we have some amazing content from our Social Fabric community members. From desserts and drink creations to dinner on the grill, we have everything you need to make the perfect treats for your family or to take to a holiday party. Enjoy your 4th and make your event truly sparkle with…

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The Power of Hispanic Content

Written by Vanessa Castaños It’s no secret that the US Hispanic market is growing by leaps and bounds. But did you know that the average Hispanic spends more than eight hours watching online video each month? According to a Nielsen report, we consume online content for 90 minutes longer than the U.S. average. If you’re…

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Weekly Bias: Apple vs. Facebook

As the world turns, so does the battle between Facebook and Apple for ad business and beacons for businesses. Here’s what’s going on in the land of social media this week. Let us know in the comments what has caught your eye this week. Apple’s news app takes aim at Facebook Iphone users: do you…

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Are You Making These Mistakes In Your Facebook Advertising?

Written by Jamie Smith  When anyone—including a business—makes an investment, they want that investment to have positive returns. The same is true when it comes to investing in Facebook advertising. Unfortunately, too many businesses fail to get a positive ROI because they fail to create effective Facebook ads. Here are some of the most common…

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Best Practices for Working with Mom Influencers

Marketers are finally catching wind that influencers are key to any brand strategy involving wanting to bring in new audiences. Many influencers, namely mom influencers, have more highly-engaged audiences than many top brands. With this massive rise in influencer marketing, comes a need for best practices. These influencers have built up their impressive audiences because…

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Is Video Essential for Growing Social Media Influence?

According to a recent eMarketer article, adults in the US spent 5 hours and 31 minutes each day watching video this year. Clearly it’s time to include video in your content plan. People consume two types of video online, short form and long form. According to Google, short form video means less than 10 minutes…

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