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Are You Ready For Generation Z?

Generation Z is made up of social savvy teens and preteens who spend 7+ hours a day using electronics. They switch between devices about 27 times per hour and 8 out of 10 of them are on at least one social network. These are the consumers of tomorrow, and they readily accept change and innovation.…

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The Future Is Location-Based Content Marketing

There’s no doubt we are drowning in content. It fills our inboxes and a specific search can lead us all into an abyss of content as one piece leads to more and more interesting topics. And even if we escape, retargeting is at every turn, tempting us to fall down the content rabbit hole once…

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Working with Non-Mommy Bloggers

Written by Amy Fulcher While many mothers started their blogging careers by simply keeping an online diary, their influence could not be ignored. Brands came calling. Professional personal blogging became a legitimate career and a new boom of work for home career women was created. According to Girlpower Marketing, 52% of all women online are…

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Diversity with Bloggers & Brands: Part 1

Written by Ericka Chatman Part One of a Two-Part Series The world of blogging has changed drastically, and a lot of bloggers who first started off sharing stories about their day-to-day life are now making a living blogging. Some of these bloggers have turned their blogs into lucrative businesses and only work directly with big…

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The Auto Industry’s Missed Opportunity: Female Consumers

Holly Pavlika, SVP Strategy at Collective Bias, takes on the auto industry in her interview with Jody Devere, an automotive expert and the Patty of “Ask Patty.”  Seventy-five percent of moms believe they are the sole decision maker when it comes to automotive purchases, so it’s clearly important for car makers to take steps toward…

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Diversity with Bloggers & Brands: Part 2

Written by Janeane Davis  Part Two of a Two Part Series. Read Part one here.  Diversity matters and leads to increased profitability. Brands who want to increase profits should work with bloggers and should look for diversity in the bloggers they hire. Brands should hire diverse bloggers not because it is politically correct and not…

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Get Creative With Your Millennial Grocery Shopper

Like most shopping methods, Millennials are moving away from the habits of their parents and opting for a wide range of choices when deciding where to buy groceries. Straying from traditional grocery chains, they are spending their dollars at specialty, club, mass retailer and convenience stores, according to Barkely. How then are marketers to reach…

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Make Your Big Game Party A Touchdown

Football season is here! Whether you’re an avid football fan, a fan of watch parties, or you just like to watch the big game, chances are you’ll see a few games leading up to the big game and might even watch the big game itself. Better stock up on supplies! The average consumer will spend…

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Wearable Technology: The Trend That’s Beginning to Take Off

Wearable technology has come a long way from 1975 when President Gerald Ford showed interest in a $3,950 Limited Edition Pulsar Calculator wristwatch. With today’s wearable tech, you can track your fitness and health with an mHealth device, call someone on your smartwatch, or wink to take a photo with Google Glass. The adoption rate…

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Bill Sussman and Scott Monty Leading BAA Webinar on January 20

It is impossible to ignore the growing power of social media in today’s mega-sharing world. This power is also proving to be a business driver across industries. With this in mind, it is crucial to the health of an organization that people at all levels, from interns to executives, understand and implement the value of…

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