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How to Elevate Your Blog Images-01

Elevating Your Blog Images

It’s true what they say — we are visual people! More times than not, including a photo with your blog post or article is going to attract more eyes, more traffic, more pins and, hopefully, more revenue. So, what makes an image draw in readers? Use these 5 tips to take your image game to…

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5 Tips for a Big Game Social Media Touchdown

This article by Collective Bias Co-Founder/CCO, Amy Callahan, originally appeared on Huffington Post. More than any other day of the year, marketers eagerly await for one – the Big Game. With last year’s Big Game drawing nearly 115 million viewers per minute, marketers should not be sitting on the sidelines during the game. When thinking…

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Power of Emotion: Reach Valentine’s Day Shoppers with Influencer Content

What started as a day dedicated to showing love for one another, Valentine’s Day has evolved into an extremely profitable day for retailers. A whopping $18.6 billion dollars in spending will be reached due to the holiday. Whether you’re for or against Valentine’s Day, it’s no doubt that retailers, florists, and chocolatiers alike benefit from…

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4 Trends for Grocery Marketing in 2016 blog image

4 Trends for Grocery Marketers

This article by Collective Bias CEO, Bill Sussman, originally appeared on Progressive Grocer. The world of grocery is constantly affected by everything from societal changes, consumer food preferences and even how consumers shop. With 2015 coming to a close, here are four emerging trends grocery marketers should be aware of in the new year. Trend…

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Forget Impressions: How Marketers Can Rethink Their Social Marketing Metrics

This article by Brad Lawless originally appeared on CMO. We all know that social media evolves more rapidly than any other channel. But the measurement of social media has failed to keep pace with the production of social media content. The impression, first deemed a meaningful metric, has proved insufficient in the measurement of social…

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Millennials Reign Supreme Over Store Aisles

Millennials have been the talk of the marketing world for years now, thanks to their $1 trillion in spending power, according to Boston Consulting Group. They are an entirely unique demographic, particularly when it comes to their shopping wants and needs. According to an article by AdWeek, Millennials: *value a richer shopping experience *turn to…

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5 Ways To Beat Writer’s Block

There is nothing worse, to me, than sitting down to my computer with a pending deadline, only to come up short in the creativity department. As a full time writer, it happens to me more than I care to admit. Thankfully, by focusing on something other than the task at hand, I’m able to overcome…

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Influencers vs. Ambassadors vs. Advocates: Stop the Confusion!

This article by Bill Sussman, Collective Bias SVP CEO, originally appeared on Entrepreneur. Brand influencers, ambassadors and advocates are everywhere these days. Think of bloggers, social media mavens and celebrities active in both of those two activities. Apparently these efforts work: A recent study by Schlesinger Associates showed that 81 percent of companies that had…

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How to Create A Content Calendar For Your Blog

Organization is a huge key to being successful. The first step in getting your blog organized is creating a content calendar. How many times have you sat looking at a blank computer screen waiting for an idea to pop up? This is valuable time being wasted. Having a content calendar will make you much more…

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The Power of Nostalgia Marketing

It’s no secret people love the feeling of nostalgia, whether that be a character from their favorite childhood show making a pop culture appearance decades later or Missy Elliot jumping on stage during the 2015 Super Bowl halftime show with Katy Perry. Nostalgia allows people to look back on the most cherished parts of their…

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