Blog

shutterstock_182214476

Is Your Blog Ready for Google’s Mobile Mandate?

Written by Erika Sevigny  On April 21st, 2015, Google will roll out one of their largest, most impactful algorithm updates targeting mobile search results. The update is designed to favor sites that have taken the time, money and effort to create an impeccable mobile experience for users and reward them with preferential organic search rankings…

Read More →

theweeklybias-final

The Weekly Bias: Time-saving Updates and Creepy Ad Targeting

Keeping up with all the social and digital news is like keeping up with the Kardashians…you can’t. Well, the latter is definitely easier if you’re an avid fan. This series won’t be as entertaining, but it’ll definitely give you a few topics to discuss at dinner to sound smart. We’d love to know what you…

Read More →

shutterstock_268187438

Search on Steroids: Use Google Alerts to Tighten Your Brand

Written by Jacqueline Wolven  As a blogger, you need all the tools you can get to stay ahead and one of the strongest (yet, oldest) tools is Google Alerts. They give you the power to stay aware of the brands you are working with, the brands you are targeting, your own name, your kids, and…

Read More →

Screen Shot 2015-04-13 at 4.43.21 PM

You Get Social. But Does Your C-Suite? [Ebook Download]

Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott…

Read More →

shutterstock_256001155

Spring Cleaning: Audit Your Blog

A visitor’s initial perception of your blog determines whether they stay or leave, and what they think of your brand. What does your blog look like to a first time visitor? Are you providing them a reason to stay? What does your blog say about you and your mission? These are questions a blogger should…

Read More →

shutterstock_265909964

What Does Snapchat Mean For Your Brand?

Written by Sam Freeze Since its inception in September of 2011, Snapchat has garnered more than 200 million users along with a fair share of criticism and media attention. Starting as a simple picture messaging app, Snapchat has expanded to cash sending capabilities, video chatting, and with the recent addition of “Discover,” the ability to…

Read More →

shutterstock_1474881352

Finding Balance Between Online Privacy and Authenticity

Written by Kait Sawyer Hanson When you first start blogging, it’s easy to enter into the land of over-sharing. It’s fun to tell what seems like “your own corner of the internet” everything that’s going on in your life, what you’re cooking and where you’re going on vacation. The reality is that sometimes the internet…

Read More →

shutterstock_195593366

Should Giveaways Be Part of Influencer Campaigns?

We know the trend is in our favor – content marketing is a key initiative for Advertisers this year. [Click to enlarge] Source: Social Media Today At Collective Bias, we believe the organic content and authentic voice of our influencer community is the kind of content today’s shoppers seek out and believe–content that educates, informs…

Read More →

2890706354_a795cd69b2_o

Guide to An Effective Marketing Plan, Part 2

Written by Heather Buen This is Part 2 of a Two-Part Series. Click here for Part 1. Determining your goals for a marketing plan  Each action should have a purpose and a set of goals. You will likely have a ton of goals for your blog. For your marketing plan if you are doing short…

Read More →

2890706354_a795cd69b2_o

Guide to An Effective Blog Marketing Plan, Part 1

Written by Heather Buen This is Part 1 of a Two-Part Series. Click here for Part 2 about determining your goals and creating a social media content calendar! Do you have a marketing plan for your blog? Do you schedule out your social media posts in advance? When I started blogging over at Dallas Single…

Read More →

Back to Top