The Advantages and Disadvantages of Working With Super Influencers vs. Mainstream Influencers

So you want to work with influencers? Who is better to work with? Is a super influencer, anyone from a celebrity to a web celeb, with the reach of one million or are more mainstream influencers each with the reach of 100,000 followers better to work with? Good question, right? It comes down to your…

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3 Apps for Planning Your Black Friday Expedition

It’s the day after Thanksgiving. You’re still full from multiple plates of casseroles and pies. You’ve been having dreams (or nightmares) of shopping crowds and checkout lines that seem never ending. But you can’t turn down a day of deals; you crave the clearance stickers and percentage off signs. You get up, get your most…

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Sweet Success of Pairing Sweets and Content [INFOGRAPHIC]

Infographics by Blake Reynolds Stellar news for brands and retailers: sweets purchases during the week of a national holiday are also steadily growing. In fact, 17.9% of all candy sales for last year occurred during the top five weeks. What were these top five sales weeks, you ask? How can brands and retailers increase holiday-specific…

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How Does Social Media Affect The Adoption Process

Written by Blake Reynolds and Sharon Williams  Social media, with it’s many layers and webs of connection, has changed the game when it comes to keeping families updated, supported, and in-the-know. The bullet points of stale life-updates that have formally been relayed over the telephone, are now embellished and brought to life through sharing photos,…

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5 Sure-Fire Ways to Reach Millennials this Holiday Season

Written by Shannon Stubbs When it comes to marketing, there is no one size fits all method. Some generations are easier to market to than others. There are print ads, TV ads, internet ads, social media discounts and coupons and so much more. Today we are going to talk about how you can successfully reach…

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Beyond The Mommy Blogger: 7 Bloggers Breaking The Mold

Written by Stephanie Glover The blogging industry is booming with millions of blogs existing on the web. A vast majority of these bloggers are those that would fall under the category of “mommy bloggers.” While the term “mommy blogger” may stir up negative connotations to some, it only begins to scratch the surface of the…

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The Truth Behind Why Bloggers Blog

Written by Jo of Money. Swag. Book deals. TV shows. It’s undeniable that some bloggers have made it big. Really big. Take The Pioneer Woman, who has an empire including cookbooks and a television show, Tucker Max of I Hope They Serve Beer in Hell fame, or Lisa Stone, the founder of BlogHer. It’s…

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The Rise of Emojis

Written by Charlotte Cahill After the recent debut of new Emojis on iOS 9.1, I was inspired to dive more into emojis and how they’ve become a universal form of language! Fill Me In: An emoji is an emotional intelligence platform in real time, helping to depict sentiment, using facial expressions. Even further, they have…

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Why Influencer Content Matters

Written by Julie Sancken Brands that want to connect with their consumers on a more personal basis need to rely more on influencer content. It is becoming the hub of the authenticity that brands want to represent. Previously, brands were coming up with marketing that didn’t feel relatable, and lost consumers within the message they…

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Correcting the Disconnect Between Brands and Influencers

Written by Ashleigh Evans Brands and bloggers can collaborate to create a great relationship together, but sometimes there can be a disconnect. While bloggers demand respect for their hard work, brands expect influencers to make a big impact with their work. Here’s five tips for brands working with bloggers. Communication is key. Before reaching out…

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