4 Ways to Make Sure Your Sponsored Content is Authentic

Written by Stephanie Glover Congratulations! You begun accepting sponsored content on your blog and you are making money doing something you love. While it can be exciting to make money blogging, you learn quickly that there’s a fine line that you must walk between satisfying your sponsor and your reader. You start to worry that…

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National Breast Cancer Foundation Releases New Early Detection App

October is Breast Cancer Awareness Month, a time dedicated to raising awareness of the disease. In 2015, doctors will diagnose an estimated 231,840 new cases of invasive breast cancer and 40,730 will die from the disease. If detected at an early stage, however, breast cancer can be much more effectively treated. Early detection results from…

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How an Influencer Decorates for Halloween

Americans spend a frightful amount of money on Halloween decorations ($2 billion) and almost half (47.7%) decorate their homes and yards. With Halloween just around the corner and Pinterest, blogs and Instagram right at our fingertips, it’s time to get inspired. One of the trends for Halloween 2016 is a shift toward DIY costumes, so…

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How to Promote and Grow Your Blog in an Unconventional Niche

Written by Jo How to Promote and Grow Your Blog in an Unconventional Niche I have come to love the word niche. In my three years of blogging, understanding my niche has helped me to grow my blog, even when I didn’t actually know what my niche was. I didn’t begin blogging to go into…

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3 Things Marketers Don’t Think About Regarding Influencer Marketing

Written by Stacy Barr In business there are two types of companies. The first could be described as the company who recognizes when they have a golden opportunity in front of them, takes advantage of that opportunity and watches not only their profits soar, but their reputation as a company grow as well. The second…

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DIY Halloween Makeup Tutorials That Will Leave You Spellbound

Everyone, adults included, loves to play make-believe on Halloween. Getting the right look for your character means finding the right costume and convincing makeup to pull it off. Pinterest has become a reliable resource for 11.4% of Americans (up from 2.3%) to get costume inspiration.   “Social media is a great tool for consumers to…

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3 Reasons You Need to Let Influencers Be Creative

Written by Julie Sancken It’s no surprise how quickly and how easily we can be influenced these days. We see commercials featuring our favorite actors/actresses, ads for beauty regiments featuring supermodels, and our friends and family have a lot of sway with our influence. With social media front and center, we are influenced daily, hourly,…

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Cereal Doesn’t Always Live in A Bowl

Eating cereal conjures images of a spoon and bowl. At least that’s what pops into my head when I here the word, but cereal can make so many other far-from-mundane edible items that will surely put a smile on any child’s face! Between 3% and 6% of kids spend 20 hours a week or more…

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Facebook Buy Buttons: Fab or Fad

Written by Shannon Stubbs If you are a small business owner, you know the struggle of keeping people engaged and on your site. After all, if people aren’t there, you aren’t selling things. Facebook joined forces with Shopify to allow you to make purchases directly from your newsfeed. Instead of leaving Facebook to make purchases…

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Stop Words: What are They and Why are They important?

Written by Andrew Eaton Stop words are function words and an integral part of sentence and phrase structure. Although there is no “absolute” list of stop words, they consist of words like; the, it, is, and, as well as, and so on. Stop words are typically ignored by computers while reading the data because they…

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