Bill Sussman


Bill serves as President and CEO at Collective Bias. Bill has over 20 years of experience in shopper marketing, retail, consumer products and media. Prior to CB, he held executive leadership roles for Walmart, Nickelodeon, Ringling Bros., and Triad Retail Media. At Nickelodeon, Bill led the launch of Teenage Mutant Ninja Turtles consumer products at Walmart and Sam’s Club. At Triad Retail Media, Bill helped large eCommerce retailers monetize their online traffic via digital advertising. At Wal-Mart, Bill helped integrate acquired brands (Amigo into Wal-Mart Puerto Rico and Bompreco into Wal-Mart Brazil) and launch a new apparel brand (George in Wal-Mart Canada). In addition, Bill has 10 years of management consulting experience. Bill holds an MBA from Columbia University and a B.S. from the University of Pennsylvania’s Wharton School.