What Is Shopper Social Media?

Collective Bias® is a publisher of high-quality, user-generated content that drives sales for brands and retailers.

CB has run 500+ campaigns for brands and retailers creating 700,000+ pieces of content, generating 2.8 billion+ impressions in 2014 alone

…and influencing natural search results to help drive measurable sales focused on category growth, new product launches, in-store demos and seasonal events.

We reach hard to reach affinity groups like Latinas or Millennials. We drive traffic via inspiring real life product stories promoting new items. We amplify demos to spike sales outside the 4-6 hour demo period. We make new store openings incredibly successful. And we do it by using social media to solve shopper marketing problems.

CB harnesses the power of social content through our community of geographically and demographically diverse social influencers who have micro audiences centered on specific affinities and passions. They have incredible reach and their content generates high levels of engagement with value-conscience shoppers. Content that gets deployed across all social channels. Content created at scale that initiates two-way conversations directly with customers and influences purchase decisions. This is shopper social media and CB is the only one who does it.

The Leadership Team

Bill Sussman

Amy Callahan

Chief Client Officer

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Amy Callahan

Ali Mirian

SVP, Product

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Ali Mirian

Holly Pavlika

SVP, Brand Strategy

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Holly Pavlika

Ed Riendeau

SVP, Infrastructure

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Ed Riendeau

Charles Shapiro

Chief Revenue Officer

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Charles Shapiro

Events

Come see us at an event near you

CB consistently brings great ideas, is easy to work with and has been vital to driving Tyson’s digital initiatives.

— Wendyjean Bennett — Director Customer Marketing — Tyson Foods —

What We Measure

Highly targeted by geography, influencer type & store affinity

Our platform allows advertisers the flexibility of targeting campaigns by influencer type, geography and by their favorite retailer. We can enlist Millennial influencers for one store, moms at a different store affinity and send members of our Latino community to their preferred store. No other company can offer you access to both general market influencers and the growing Latino community.
We track Total Media Value by assigning A value to each piece of content or engagement
We give you access to real-time, quantified engagement metrics during the campaign.

We track Total Media Value (TMV), earned vs. paid, organic social shares and true blog analytics.

When you run a program with Collective Bias, you have access to our real time dashboard. You can log in on any computer and see impressions, engagement, and every piece of content that gets created by our community. While most companies will give you monthly uniques or blogger self-reported numbers, we have the technology to track actual page views and social actions taken. You’ll also see organic search reputation improvement in concert with Google’s increased focus on social queues and content. And our advertisers typically are seeing a 10x return on their initial investment.

Cost Efficiency

Cost Efficiency

per impression / engagement basis

Targeting

Targeting

based on geography, affinity, demographics or a combination

Creation

Creation

of powerful, authentic, branded content that can be leveraged across the marketing mix

Amplification

Amplification

through all social media platforms

Optimized

Optimized

Performance of other marketing spends (programs, demos, tabs and merchandising)

Measurement

Measurement

Advanced analytics: Engagement, Social Monitoring, Search Rank and Real-Time Social Dashboard

Search

Search

Collaborate with an existing SEO strategy to organically improve search rank

Speed to Market

Speed To Market

2-4 week turnaround from commitment to execution

Not only did we see creativity around the item, but the buyer actually reached out to see what we were doing that was driving so much volume. An overall win-win!

— Alicia Wieburg - Sr. Sale and Shopper Event Analyst — Rich Production Corporation —

Why Collective Bias

American's Fasted Growing Private Companies

Forbes Most Promising Companies

We believe we are the only company that brings both shopper marketing expertise, social media and the power of influencers together to solve shopper marketing challenges at scale. The organic content and authentic voice of our influencer community is the kind of content today’s shoppers seek out and believe–content that educates, informs and impacts consumer decisions at point of purchase.

We’re Not a place to come if you’re looking to rent a blogger. We have spent years cultivating, nurturing relationships with our community of influencers.

They weren’t chosen just based on the size of their audiences, we chose them for their passion for brands, their ability to tell compelling stories and their relationships with their audiences–all important components of leveraging influencer content and engagement. We’ve train, mentor and monitor the content they produce to help ensure not only the influencer’s success, but the overall campaign success.

In a rush? We can activate a campaign within 2-4 weeks using our state-of-the-art, patent-pending process to identify, enlist and manage these dedicated social influencers.

We are the only company that offers both a general market influencer community and a growing Latino community run by Latinos who understand the impact culture has on reaching the Hispanic population.

Our influencers cut across every important demographic, geography and lifestyle and can be deployed to deliver results at specific retailers or multiple retailers within any campaign–with or without that retailer’s approval.

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Clients

Best Buy
Bigelow
Clorox
Colgate
Con Agra Foods
Coty
Disney
Gallo Winery
Elizabeth Arden
Energizer
Hallmark
Henkel
Intel
Johnson Family
Johson & Johnson
Kimberly-Clark
Kraft
Mariano's Fresh Market
Mars Inc.
Mastercard
Nestle
Nickelodeon
P & G
Phillips
Sam's Club
Samsumg
T Mobile
Target
Tyson
Walgreens

Our senior leadership was extremely impressed and pleased with the metrics and results delivered.

— Greg Griffin — VP Trade Marketing — Elizabeth Arden —

Our Blog

Our collective views on the world of shopper social media.


Excited to read more from us?

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Collective Bias has been and will continue to be an integral partner in growing our business.

— Chris Costello, National Sales Manager — Bigelow Tea Company —

Contact

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We'd love to connect - contact us below

Headquarters
1750 S. Osage Springs Dr, Ste 100
Rogers, AR 72758
(479) 268-3232
Chicago
322 S Green St, Ste 510
Chicago, IL 60607
(657) 203-7758
Cincinnati
11935 Mason Rd, Ste. 125
Cincinnati, OH 45249
(513) 405-5647
United Kingdom
230 City Rd
London, EC1V 2TT
+44 020 3119 3200
New York
70 W 40th St Floor 13
New York, NY 10018
(646) 248-5865
San Francisco
156 2nd St
San Francisco, CA 94105
(510) 703-1511
Minneapolis
4940 West 77th Street
Edina, MN 55435
(651) 235-4678
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